Building Girls’ Power Branding
Building Girls’ Power
Life can be difficult for girls growing up in parts of Africa. Being both young and female, they can find themselves placed at the very bottom of the social hierarchy.
Building Girls’ Power is a charity that empowers adolescent girls by giving them access to education and by helping them recognise and understand the systemic causes of their problems.
We created an identity that was inherently vibrant and positive, that communicated growth and progress by depicting young faces in ascending stages of adolescence.
We devised a complimentary colour palette and a template for charity communications and literature with an emphasis on presenting fairly large, text-heavy content in a manner that is attractive and easy to take in.
The design made use of the logo’s containing brush stroke shape as a device for containing distinct pieces of text.
