Building Girls’ Power Branding

Life can be difficult for girls growing up in parts of Africa. Being both young and female, they can find themselves placed at the very bottom of the social hierarchy.

Building Girls’ Power is a charity that empowers adolescent girls by giving them access to education and by helping them recognise and understand the systemic causes of their problems.

We created an identity that was inherently vibrant and positive, that communicated growth and progress by depicting young faces in ascending stages of adolescence.