Membership benefits campaign

The Chartered Society of Physiotherapy

The CSP came to us to create a campaign raising awareness of the benefits of membership – among their existing members. They needed a lively, modern approach to attract member take-up of the key benefits that the society offers. The concept we devised, redolent of all-inclusive summer holiday deals, meant that the adverts could be fun and colourful, but we had also to be careful to evade the trap of portraying unhealthy practices – quite a challenge with a holiday theme!