Gateway Housing identity
Gateway Housing Association
Gateway Housing Association was formed from three smaller housing associations based in East London.
The name was chosen to be very important symbolically, representing the area – which is a traditional gateway for migrant communities entering the UK, East London itself which is part of the Thames gateway region, and the understanding that decent housing is a gateway into a good quality of life.
We were asked to design a logo that focused on these three concepts, incorporating the idea of the gateway, a gateway recognisable in all parts of the world.
It had to be a logo that would appeal to all three member associations equally, as well as the different communities they represent. The brief was challenging but fun and the logo fully sums up the cohesive dynamic organisation that Gateway has become.