We’ve been working with our good friends at Purposeful, a feminist charity working with and for girls in Sierra Leone, to create a series of typographic animations celebrating girl power. These were shared with their network of young girls in Sierra Leone via messaging apps.

Strong use of brand colours, patterns and typefaces helped keep them recognisable as part of a series, combined with creative typography for the unique words and phrases in each instance.

Girls Are Strong
girls-are-equals_1b
Girl-are-powerful-2-opt
GIRLS-Rule_1-opt
Girls-Are-The-Future_720
Rising_1b
Girls-Are-Heroes-720
girls-are-writing-720
GIRLS-You've-Got-This_2