Maggs Bros – Dealers of rare books and manuscripts since 1853
Maggs Bros, booksellers to the Queen, asked for a range of catalogues for their Counterculture department. The brief? Beat, subversion, extremism, psychedelia, situations, the demonstrative, the errant, the proscribed, the carnivalesque, madness, the concrete, the macabre, protest, the occult, erotica, the primitive, surreal, marginal, punk, sounds, modernism and po-mo, the absurd, etc etc. OK, then.
The catalogues are described as “raffish” by James Fergusson in the ABA Newsletter issue 373, who correctly spots that they are designed to “look like a Sunday newspaper pullout, rather than a conventional booksellers’ offering.”